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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

by Giovanni Vecchiato

156 pages · English

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Book details

BusinessPsychology

Catalogue length: 156 pages. Length can vary by edition.

Catalogue: Open Library OL19890441W; genres from Open Library subjects; summary generated from catalogue fields · Cover: Open Library Covers (display via covers.openlibrary.org; publisher artwork)