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The psychology of design
en

The psychology of design

Rajeev Batra · 2015

354 pages · ~9h read

marketing · non-fiction

Leveraging Consumer Psychology for Effective Health Communications : the Obesity Challenge
en

Leveraging Consumer Psychology for Effective Health Communications : the Obesity Challenge

Rajeev Batra · 2015

406 pages · ~10h read

marketing · non-fiction

Advertising management
en

Advertising management

Rajeev Batra · 1996

754 pages · ~19h read

business · marketing