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Building the value machine
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Building the value machine

Peter Cheverton · 2009

225 pages · ~6h read

marketing · non-fiction

Key Account Management
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Key Account Management

Peter Cheverton · 1999

368 pages · ~9h read

business · non-fiction

Global account management
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Global account management

Peter Cheverton · 2006

242 pages · ~6h read

marketing · non-fiction

Key Marketing Skills
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Key Marketing Skills

Peter Cheverton · 2000

384 pages · ~10h read

marketing · non-fiction