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APA Handbook of Consumer Psychology
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APA Handbook of Consumer Psychology

Lynn R. Kahle · 2021

716 pages · ~18h read

business · non-fiction

Consumer behavior knowledge for effective sports and event marketing
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Consumer behavior knowledge for effective sports and event marketing

Lynn R. Kahle · 2011

348 pages · ~9h read

business · essays

Values, lifestyles, and psychographics
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Values, lifestyles, and psychographics

Lynn R. Kahle · 1997

430 pages · ~11h read

business · marketing

Marketplace lifestyles in an age of social media
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Marketplace lifestyles in an age of social media

Lynn R. Kahle · 2011

318 pages · ~8h read

marketing · non-fiction

Cross-National Consumer Psychographics
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Cross-National Consumer Psychographics

Lynn R. Kahle · 2000

156 pages · ~4h read

management · non-fiction

Creating images and the psychology of marketing communication
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Creating images and the psychology of marketing communication

Lynn R. Kahle · 2006

440 pages · ~11h read

business · psychology

Euromarketing and the Future
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Euromarketing and the Future

Lynn R. Kahle · 1996

184 pages · ~5h read

business · health