en

Strategic advertising management

Larry Percy · 2005

408 pages · ~10h read

business · marketing

en

Strategic Advertising Management

Visiting Professor Larry Percy · 2016

416 pages · ~10h read

business · marketing

en

Marketing Research That Pays Off

Larry Percy · 1997

270 pages · ~7h read

business · science

en

Strategic Integrated Marketing Communications

Larry Percy · 2007

328 pages · ~8h read

non-fiction