en

Marketing Communications

John R. Rossiter · 2018

584 pages · ~15h read

business · marketing

en

Advanced media planning

John R. Rossiter · 1998

118 pages · ~3h read

business · marketing

en

Advertising communications & promotion management

John R. Rossiter · 1996

656 pages · ~16h read

business · marketing

en

Advertising and promotion management

John R. Rossiter · 1987

648 pages · ~16h read

business · marketing