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How advertising works
en

How advertising works

John Philip Jones · 1998

358 pages · ~9h read

business · marketing

The Ultimate Secrets of Advertising
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The Ultimate Secrets of Advertising

John Philip Jones · 2001

256 pages · ~6h read

business · marketing

What's in a name?
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What's in a name?

John Philip Jones · 1986

292 pages · ~7h read

business · marketing

When Ads Work
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When Ads Work

John Philip Jones · 1995

209 pages · ~5h read

business · marketing

Advertising organizations and publications
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Advertising organizations and publications

John Philip Jones · 2000

346 pages · ~9h read

business · marketing

International advertising
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International advertising

John Philip Jones · 1999

412 pages · ~10h read

business · marketing

What's in a name?
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What's in a name?

John Philip Jones · 2003

320 pages · ~8h read

business · marketing

Fables, Fashions, and Facts About Advertising
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Fables, Fashions, and Facts About Advertising

John Philip Jones · 2003

319 pages · ~8h read

business · marketing

The advertising business
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The advertising business

John Philip Jones · 1999

471 pages · ~12h read

business · marketing