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Marketing management
en

Marketing management

Harper W. Boyd · 1966

551 pages · ~14h read

business

Advertising management
en

Advertising management

Harper W. Boyd · 1965

569 pages · ~14h read

business · marketing

Marketing research
en

Marketing research

Harper W. Boyd · 1964

802 pages · ~20h read

business

Marketing management
en

Marketing management

Harper W. Boyd · 2002

594 pages · ~15h read

business · marketing

Cases in advertising management
en

Cases in advertising management

Harper W. Boyd · 1964

440 pages · ~11h read

business · marketing