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Strategic Copywriting
en

Strategic Copywriting

Edd Applegate · 2004

255 pages · ~6h read

business · marketing

Strategic copywriting
en

Strategic copywriting

Edd Applegate · 2016

336 pages · ~8h read

business · marketing

The Ad Men and Women
en

The Ad Men and Women

Edd Applegate · 1994

413 pages · ~10h read

business · marketing

Cases in Advertising and Marketing Management
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Cases in Advertising and Marketing Management

Edd Applegate · 2006

217 pages · ~5h read

business · marketing

The rise of advertising in the United States
en

The rise of advertising in the United States

Edd Applegate · 2012

204 pages · ~5h read

business · marketing