en

Essentials of advertising strategy

Don E. Schultz · 1981

131 pages · ~3h read

business · marketing

en

Sales promotion management

Don E. Schultz · 1982

487 pages · ~12h read

business · marketing

en

Strategic brand communication campaigns

Don E. Schultz · 1999

378 pages · ~9h read

business · marketing

en

Integrated marketing communications

Don E. Schultz · 1993

218 pages · ~5h read

business · marketing

en

Building customer-brand relationships

Don E. Schultz · 2009

480 pages · ~12h read

business

en

Sales promotion essentials

Don E. Schultz · 1982

234 pages · ~6h read

business

en

Brand babble

Don E. Schultz · 2003

158 pages · ~4h read

business · management

en

Strategic advertising campaigns

Don E. Schultz · 1979

532 pages · ~13h read

business · marketing