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Managing brand equity
en

Managing brand equity

David A. Aaker · 1991

299 pages · ~7h read

business · management

Brand leadership
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Brand leadership

David A. Aaker · 2000

368 pages · ~9h read

business · non-fiction

Marketing research
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Marketing research

David A. Aaker · 1980

774 pages · ~19h read

business

Marketing research
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Marketing research

David A. Aaker · 1990

770 pages · ~19h read

business · marketing

Developing business strategies
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Developing business strategies

David A. Aaker · 1984

372 pages · ~9h read

business · management

Strategic market management
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Strategic market management

David A. Aaker · 2003

332 pages · ~8h read

business

Advertising management
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Advertising management

David A. Aaker · 1975

579 pages · ~14h read

business · management

Strategic Market Management (Strategic Market Managment)
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Strategic Market Management (Strategic Market Managment)

David A. Aaker · 2004

352 pages · ~9h read

business · management

From Fargo to the World of Brands
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From Fargo to the World of Brands

David A. Aaker · 2005

408 pages · ~10h read

business · management

Advertising management
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Advertising management

David A. Aaker · 1986

564 pages · ~14h read

business · marketing

Strategic market management
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Strategic market management

David A. Aaker · 1984

352 pages · ~9h read

business

Marketing Research
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Marketing Research

David A. Aaker · 2012

702 pages · ~18h read

business · marketing