en

Strategic Marketing Management - The Framework, 10th Edition

Alexander Chernev · 2019

320 pages · ~8h read

business · management

en

Mastering the Case Analysis

Alexander Chernev · 2004

136 pages · ~3h read

marketing · non-fiction

en

Strategic marketing management

Alexander Chernev · 2008

262 pages · ~7h read

business · management